Hi, I'm Son.

My goal is to enhance people's mental abilities and improve the overall mental wellbeing of individuals and organizations.

In the software products that I develop and in my lectures, workshops, and counseling, I use insights from neuroscience and psychotherapy, and leverage technology and art to help improve emotional resilience and cognitive skills.

In the media

TV interview in Ha'olam Haboker in Reshet channel 2

Item on Anashim Keshet TV channel 2

Forbes Journal

Jerusalem Post

No Camels Israeli Innovation News

Worldwide Social Venture Competition (Chivas), Los Angeles; 3rd place

About

Dr. Son Preminger is a leading digital mental health entrepreneur and neuroscientist. For the past decade, she has focused on mental care and rehabilitation projects that are based on artificial intelligence. Dr. Preminger was the founder and CEO of Intendu, an award-winning startup that developed video games for cognitive rehabilitation, led AI-based research of non-verbal communication as part of a residency at Google research, and is currently working on a GenAI-based mental support app.

Prior to that, she was a faculty member at IDC (now Reichman University) and held various business and product roles in software companies, including Microsoft and startups. Son’s research has been published in top-tier academic journals.

Dr. Preminger holds a PhD in neuroscience and an MSc in computer science from the Weizmann Institute, an MBA from Harvard University and studied humanistic therapy (IAC) and film-making (TAU).